ASI would like to welcome Dr Jonathan Elms to his new role as the Sir Stephen Tindall Chair in Retail Management at Massey University.
Massey University has recruited a British retailing and consumer behaviour expert to lead its new retail degree programme. Associate Professor Jonathan Elms will be the first academic to hold the Sir Stephen Tindall Chair in Retail Management, which is funded by The Warehouse Group.
The Bachelor of Business and Retail Management, New Zealand’s first degree focused solely on the retail sector, will open for enrolments on October 1 after gaining approval from the Committee on University Academic Programmes last month.
Dr Elms is currently based at the University of Stirling’s Institute for Retail Studies and directs its retail degree in the United Kingdom and Singapore. He says he is excited by his move to New Zealand and the prospect of leading an innovative and industry-relevant programme.
“Massey’s Bachelor of Retail and Business Management is unique and a significant achievement: a robust, theoretically underpinned academic degree with a strong practical focus,” he says.
ASI would like to congratulate Jonathan on his appointment.